Lala Loom elevates your bathing experience, making drying off feel like a treat. Towels are a personal style statement and can add a pop of color to any bathroom, while bathrobes provide the ultimate comfort while lounging around. There are a variety of cuts, materials and fibers to choose from. Ultimately, it’s important to find the fabric that feels best to you while also holding up well with repeated washings and being affordable enough to be used regularly.

Luxury Bathrobes: The Perfect Gift for Every Occasion

While many towels are made from cotton, the material can vary significantly in terms of softness and absorbency. For example, Egyptian and Turkish cotton have long, extra-thick fibers that are soft, plush, and highly absorbent (though they may not dry as quickly as other options). Pima cotton is another option, which is sourced from the U.S. and has similar properties to Egyptian and Turkish cotton but can have a more slick feel.

Other fabrics to consider include bamboo and a blend of cotton with viscose or modal. The latter is eco-friendly and fast-drying, though it doesn’t feel as soft as cotton. Likewise, linen is ultrasoft and absorbent but can have a coarser texture. Lastly, combed and ring spun construction can make a difference, too. The former involves threading yarns through combs, which eliminates short fibers and creates a smoother towel. The latter involves twisting short fibers into a tighter weave to produce a denser fabric that can stand up better against wear and tear.

In a world where visual displays and music have dominated retail spaces, hotels and even cars, Scent Marketing: The Future of Branding has become a powerful tool to help brands stand out. It has been proven in multiple studies that smells are the most recognizable of all human senses, and a unique scent can have a huge impact on how customers perceive and interact with businesses.

How Scents Change Brand Perception

Scent Marketing: The Future of Branding

The reason is that smell bypasses cognitive thought and goes straight to the limbic system of the brain, which controls emotion. Because of this instantaneous response, it has the ability to create an emotional connection that lasts in long-term memory. We’ve all experienced that feeling when we encounter a familiar aroma, such as fresh flowers or the scent of your childhood home, and it instantly transports us back to the time and place it originated in our lives.

It is this associative power that makes scent so effective for businesses; it is the one sense that is most able to create an immediate connection with consumers, and it is also the most memorable. In fact, studies have shown that people can recall a fragrance with up to 64% accuracy after just one year.

This has been the inspiration for many innovative business owners, with restaurants leading the way in incorporating scent to boost sales and customer loyalty. Think about it: If you walk into a restaurant with the wonderful aroma of freshly baked bread or a delicious burger, it immediately makes you hungry. This is why some restaurants, such as McDonald’s, have their own special scent in their ventilation systems to spread the mouthwatering smell of their food throughout the entire building.

YouTube Marketing and Tools

The largest online video platform has a wealth of tools to help brands reach their audiences. By using the right combination of YouTube marketing and tools, businesses can increase brand awareness, grow their subscriber base, build trust, drive traffic to their website or blog, and extend their market reach.

YouTube marketing tools Lenostube such as TubeRanker, Keyword Tool and VidlQ can assist with optimizing videos for search. These tools can identify keywords that are being searched by your target audience and optimize titles, descriptions and thumbnail images to ensure that the most relevant content appears in YouTube suggestions.

Having a clear set of objectives for each video helps to keep you on track with your YouTube marketing strategy. Your goal could be to get your videos to rank high in YouTube search, or you might want to use your YouTube channel as a source of organic traffic through links to your products or services. In the latter case, video content such as product or service demonstrations, tutorials and hands-on reviews can drive sales directly through YouTube.

YouTube Marketing and Tools: Optimizing for Greater Engagement

Creating compelling videos that show how your product or service solves problems is key to building trust with potential customers. Providing valuable content will encourage people to take action such as by visiting your website or blog, signing up to your email list, buying a product or service or recommending the video to their friends and family. Tools such as Brand24 can monitor your online mentions and alert you to any mentions on YouTube so that you can engage with them immediately.