How to Check Domain Email Reputation

You may have heard the term ‘domain reputation’ when it check domain email reputation to your email marketing but may be unsure exactly what it means and how it works. Simply put, your email domain reputation is your overall impression among Internet Service Providers (ISPs) and mailbox providers of how trustworthy you are as a sender. It’s influenced by several different factors including spam complaints, blacklisting, bounce rates, unsubscribes, engagement rates and more.

In order to check your email domain reputation, you need to sign up for feedback loops from the major mailbox providers like Gmail, Yahoo, Microsoft and more. These feedback loops allow you to receive notifications when recipients mark your email as spam, which directly impacts your domain’s reputation.

IP Trust Score: Evaluating the Reliability of an IP Address

Another way to check your email domain reputation is through a tool such as Senderbase or Talos Intelligence from Cisco. These tools collect domain reputation scores from various email receivers and provide you with a rating between 0 and 100. A score of 80 or higher is considered a good reputation, while anything below that is likely to get you filtered out by ISPs.