Improving Scent Experience
The use of scent in a business or event can be used to increase customer satisfaction, build brand loyalty and improve retention. Smart scent technology enables businesses to disperse targeted and controlled aromas to create a mood or stimulate an emotion. When coupled with other media, such as music, messaging, digital signage and AV systems the impact can be even more significant.
A Geurbeleving verbeteren smell has the power to affect moods and memories instantly and subconsciously. It’s no wonder that scents are being used more and more as a way to connect with customers and influence their decisions.
Why Scent Marketing Works: The Science Behind It
In retail spaces, it’s been proven that the use of specific scents can increase sales and encourage customers to stay longer. For example, a study showed that shoppers spent 26% more time in a store that was scented. And if you choose a thematic scent that matches your space and product, like coconut in the swimwear department or baby powder in infant clothing, it can also strengthen your brand identity.
But keep in mind that our brains process scents subliminally and a lower concentration is more effective than a high-level one. Also, our sense of smell is more sensitive to certain scents than others, such as a citrus or vanilla scent.