Marketing Dentistry for Dentists

Marketing dentistry involves attracting new patients to dental practices using a variety of strategies. These include online advertising, search engine optimization (SEO), social media marketing, content marketing, pay-per-click (PPC) advertising, and email marketing. These digital marketing methods raise a practice’s visibility and ensure it appears on the first page of results when potential patients search for local dental services.

Many of these methods target a specific audience, such as families, seniors, or young business people. Creating personas for these audiences helps dental offices target their marketing efforts and create ads that appeal to them. For instance, a dental office may develop an ad for “Michelle,” a mother of three who’s looking for reasonable prices and a child-friendly environment.

Marketing Dentistry: Innovative Approaches for 2024

Another important aspect of marketing dentistry is building relationships with referral sources in the community. For example, dental practices can host community health fairs or other events to meet potential patients. They can also partner with an influencer to share information about the practice and offer discounts on treatments. To keep things professional and compliant, use our free Influencer Agreement Template to lay out the terms of your partnership, comply with FTC regulations, and protect yourself from liability.

Internal marketing tactics that dentists can employ include greeting patients with a smile and addressing them by name when they arrive at the practice, answering the phone cheerfully and promptly, and seeing patients on time or letting them know if there are any delays. Dental offices can also encourage their staff to participate in internal marketing courses and workshops.