When you’re a real estate agent, it’s essential to have a strong estate agency. marketing strategy that will help you generate leads and stand out from the competition. With the increasing amount of competition on SERPs, it’s no longer enough to simply create a website and publish quality content. Instead, you must invest in a proper realtor SEO campaign if you want to compete for the top spots on search engines results pages.
While the basic principles of SEO are the same across industries, there are some unique SEO tactics that can be used to increase your real estate business’s visibility online. By leveraging these techniques, you can build relationships with potential clients without having to spend money on ads or pound the pavement.
“Local SEO for Real Estate Agents: Dominate Your Neighborhood Searches
Keyword research is one of the most important elements of any real estate SEO strategy. By identifying the keywords that your audience is searching for, you can target them in your marketing materials and content to drive more traffic to your website. To get started, try using a tool like Ubersuggest to find high-volume keywords that are relevant to your industry.
On-site SEO includes all the tactics that you can control on your website, such as optimizing key on-page elements, creating a sitemap, and building backlinks. For real estate, this also means ensuring your NAP (name, address, phone number) is consistent across the web and claiming and managing your local business listings.
Off-site SEO, on the other hand, is everything that you can’t control or influence on your own, such as local citations and reviews. To improve your off-site SEO, start by promoting your content on social media and getting in touch with influential bloggers in your industry. You can also use a tool like Moz Local to optimize your business listings and bolster your online presence.